Ms Giang Vu is an early career researcher specializing in tobacco and nicotine policy with extensive experience in cross-cultural public health research. She has demonstrated expertise in investigating social determinants of substance use, digital media influences, and developing culturally responsive interventions. her work has achieved significant policy impact, directly informing Australian vaping regulations and prevention programs. Current research focuses on how social norms influence nicotine product use among diverse populations, with emerging work exploring Generative AI applications for targeted health communications to prevent risky behaviours among young people.