Professor Rundle-Thiele continues a six year collaboration with the Director, CYSAR, senior research fellows, and RHD students.  She is working on a large project funded by the Qld Catholic Education Commission and the team are developing an online education program to change adolescent attitudes toward alcohol with CYSAR colleagues. Sharyn is an internationally renowned expert in social marketing and she is the Founding Director of Social Marketing @ Griffith.

Funded by two ARC Linkage grants to date the Blurred Minds project has changed how 5,000 Qld Secondary school students think about alcohol and components of the intervention are now available in 183 Queensland schools. Research outputs from this trial have been published in highly-ranked journals across several disciplines (alcohol and other drugs, business, and social marketing) as well as in fully published refereed international conference proceedings. Data collected in this trial has enabled a CYSAR PhD student conducting mindfulness trials in Qld Schools to validate a short form questionnaire to improve targeting of preventative school programs.


Select publications related to this collaboration include:

Vallentin-Holbech, L., Guldager, J.D., Dietrich, T., Rundle-Thiele, S., Majgaard, G., Lyk, P. & Stock, C. (2020). Co-creating a virtual alcohol prevention simulation with young people. International Journal of Environmental Research and Public Health, 17.

Knox, K., Dietrich, T., Rundle-Thiele, S. & Connor, J.P. (2019). Parent and peer behavior: fueling adolescent binge drinking intentions? Journal of Consumer Marketing, 36, 539-550.

Dietrich, T., Rundle-Thiele, S., Kubacki, K., Durl, J., Gullo, M.J., Arli, D. & Connor, J.P. (2019). Virtual reality in social marketing: a process evaluation. Marketing Intelligence & Planning, 37, 806-820.

Patton, K.A., Connor, J.P., Rundle-Thiele, S., Dietrich, T., Young, R.M. & Gullo, M.J. (2018). Validation of the Adolescent Drinking Expectancy Questionnaire and development of a short form. Drug and Alcohol Review, 37, 396-405.

Patton, K., Connor, J.P., Rundle-Thiele, S., Dietrich, T., Young, R.M. & Gullo, M.J. (2018). Measuring adolescent drinking-refusal self-efficacy: Development and validation of the Drinking Refusal Self-Efficacy Questionnaire-Shortened Adolescent version (DRSEQ-SRA). Addictive Behaviors, 81, 70-77.

Knox, K., Schmidtke, D.J., Dietrich, T. & Rundle-Thiele, S. (2016). "Everyone was wasted"! Insights from adolescents' alcohol experience narratives. Young Consumers, 17, 321-336.

Dietrich, T., Rundle-Thiele, S., Schuster, L. & Connor, J.P. (2016). A systematic literature review of alcohol education programmes in middle and high school settings (2000-2014). Health Education, 116, 50-68.

Dietrich, T., Rundle-Thiele, S., Schuster, L. & Connor, J. (2016). Co-designing social marketing programs. Journal of Social Marketing, 6, 41-61.

Rundle-Thiele, S., Schuster, L., Dietrich, T., Russell-Bennett, R., Drennan, J., Leo, C. & Connor, J.P. (2015). Maintaining or changing a drinking behavior? GOKA's short-term outcomes. Journal of Business Research, 68, 2155-2163.

Dietrich, T., Rundle-Thiele, S., Schuster, L., Drennan, J., Russell-Bennett, R., Leo, C., Gullo, M.J. & Connor, J.P. (2015). Differential segmentation responses to an alcohol social marketing program. Addictive Behaviors, 49, 68-77.

Dietrich, T., Rundle-Thiele, S., Leo, C. & Connor, J. (2015). One size (never) fits all: segment differences observed following a school-based alcohol social marketing program. Journal of School Health, 85, 251-259.