National Centre For Youth Substance Use Research

Dr Timo Dietrich

Adjunct Senior Fellow
National Centre for Youth Substance Use Research

Professor Timo Dietrich's research and engagement collaboration with the Centre has resulted in several Australian Research Council Linkage funded projects. From 2016-2018, Professor Dietrich held a jointly funded fellowship at NCYSUR and Social Marketing @ Griffith University (SM@G). Professor Dietrich currently leads the Blurred Minds alcohol and drug education program run by SM@G, which was developed as part of this collaboration.

Blurred Minds resources are curriculum mapped and gamified and have demonstrated significant increases in adolescent knowledge, more critical beliefs about alcohol, vaping and cannabis consumption, more accurate social norms, lowered substance use expectations as well as increased capability to refuse alcohol and other drugs offered to young people.

Over the past 13 years, Blurred Minds has engaged thousands of students, supported parents in conversations with their adolescent children, and empowered teachers to deliver more effective alcohol and drug education. NCYSUR is a Blurred Minds Academy partner.

 

Find out more about Professor Dietrich's work here.

 

Publications

Book Chapters (3)
Journal Articles (8)

Book Chapters

Crespo Casado, Francisco, Rundle-Thiele, Sharyn and Dietrich, Timo (2016). Segmenting caregivers to gain insights for social marketing program design. Segmentation in social marketing: process, methods and application. (pp. 143-159) edited by Timo Dietrich, Sharyn Rundle-Thiele and Krzysztof Kubacki. Singapore, Singapore: Springer Singapore. doi: 10.1007/978-981-10-1835-0_10
Kubacki, Krzysztof, Dietrich, Timo and Rundle-Thiele, Sharyn (2016). Segmentation in social marketing: why we should do it more often that we currently do. Segmentation in social marketing: process, methods and application. (pp. 1-6) edited by Timo Dietrich, Sharyn Rundle-Thiele and Krzysztof Kubacki. Singapore, Singapore: Springer Singapore. doi: 10.1007/978-981-10-1835-0_1
Rundle-Thiele, Sharyn, Dietrich, Timo and Kubacki, Krzystof (2016). Why we need segmentation when designing social marketing programs. Segmentation in social marketing: process, methods and application. (pp. 197-214) edited by Timo Dietrich, Sharyn Rundle-Thiele and Krzysztof Kubacki. Singapore: Springer Singapore. doi: 10.1007/978-981-10-1835-0_13

Journal Articles

Dietrich, Timo, Guldager, Julie Dalgaard, Lyk, Patricia, Vallentin-Holbech, Lotte, Rundle-Thiele, Sharyn, Majgaard, Gunver and Stock, Christiane (2021). Co-creating virtual reality interventions for alcohol prevention: Living lab vs. Co-design. Frontiers in Public Health, 9 634102, 634102. doi: 10.3389/fpubh.2021.634102
Vallentin-Holbech, Lotte, Guldager, Julie Dalgaard, Dietrich, Timo, Rundle-Thiele, Sharyn, Majgaard, Gunver, Lyk, Patricia and Stock, Christiane (2020). Co-creating a virtual alcohol prevention simulation with young people. International Journal of Environmental Research and Public Health, 17 (3) 1097, 1097. doi: 10.3390/ijerph17031097
Dietrich, Timo, Rundle-Thiele, Sharyn, Kubacki, Krzysztof, Durl, James, Gullo, Matthew J., Arli, Denni and Connor, Jason P. (2019). Virtual reality in social marketing: a process evaluation. Marketing Intelligence and Planning, 37 (7), 806-820. doi: 10.1108/MIP-11-2018-0537
Dietrich, Timo, Mulcahy, Rory and Knox, Kathy (2018). Gaming attribute preferences in social marketing programmes: meaning matters more than rewards. Journal of Social Marketing, 8 (3), 280-296. doi: 10.1108/JSOCM-06-2017-0038
Patton, Kiri, Connor, Jason P., Rundle-Thiele, Sharyn, Dietrich, Timo, Young, Ross McD and Gullo, Matthew J. (2018). Measuring adolescent drinking-refusal self-efficacy: development and validation of the Drinking Refusal Self-Efficacy Questionnaire-Shortened Adolescent version (DRSEQ-SRA). Addictive Behaviors, 81, 70-77. doi: 10.1016/j.addbeh.2018.02.007
Durl, James, Dietrich, Timo, Pang, Bo, Potter, Leigh-Ellen and Carter, Lewis (2017). Utilising virtual reality in alcohol studies: A systematic review. Health Education Journal, 77 (2), 212-225. doi: 10.1177/0017896917743534
Truong, V. Dao and Dietrich, Timo (2017). Master's thesis research in social marketing (1971-2015). Journal of Social Marketing, 8 (1), 58-98. doi: 10.1108/JSOCM-11-2016-0072
Patton, Kiri, Connor, Jason P., Rundle-Thiele, Sharyn, Dietrich, Timo, Young, Ross McD and Matthew Gullo (2017). Validation of the Adolescent Drinking Expectancy Questionnaire and development of a short form. Drug and Alcohol Review, 37 (3), 396-405. doi: 10.1111/dar.12567